Intern - Marketing Operations

Please note, this will be a requirement if qualified:

• Please submit a sample (or brief summary) of a project you worked on that aligns with the responsibilities of this role. Include details about your contributions, the tools or platforms you used (HubSpot, Excel, or similar), and any outcomes or results achieved. Providing reports, analyses, or marketing materials is strongly encouraged. IF you do not have a similar project, please submit a statement of interest detailing why you are interested in this role and why you would be a good fit.

Join our small, mighty, award-winning marketing team as a summer intern at ConnectiveRx, where you'll play a key role in supporting our data-driven B2B (business-to-business) marketing efforts. This internship is tailored for students passionate about learning marketing operations in the real world, becoming certified to use tools like HubSpot CRM, and seeing account-based marketing (ABM) strategies come to life.

Your primary focus will be assisting in cleaning and optimizing our marketing contact data, performing competitive research, and providing vital support for lead generation initiatives. You’ll also contribute to refining our ABM strategy through targeted research, and campaign support. We’re looking for a curious mind with an eye for detail (someone who will delight in following a mysterious data trail down a rabbit hole) as well as a strong mind for words. You could be called on to craft compelling language for marketing emails, landing pages, and other digital assets that we’ll test for best engagement (bringing everything back to the data!)

As part of our team, you’ll gain hands-on experience in modern B2B marketing in a corporate healthcare environment, learning how to leverage tools like HubSpot to execute campaigns, manage data, and support the overall success of our team meeting our 2025 goals.

We’re seeking students pursuing degrees in Marketing, Advertising, Business, or Communications (or adjacent fields) with an interest in data-driven marketing, managing customer databases, and testing methods of digital audience engagement. If you’re eager to gain real-world marketing experience on a highly collaborative, fast-paced, multi-disciplined team, we encourage you to apply.

• Clean and optimize marketing contact data within HubSpot to improve data accuracy and campaign effectiveness.
• Conduct research to support account-based marketing (ABM) strategies, including identifying target accounts and relevant insights.
• Assist in developing lead generation content, including email copy, landing pages, and other marketing assets.
• Perform competitive research to analyze industry trends and inform marketing strategies.
• Research industry conferences and tradeshows to analyze competitor, client, and prospect presence – including identifying which companies are attending, who is speaking/presenting, and the topics being covered to help inform ConnectiveRx events strategy.

• Strong interest in B2B marketing, CRM systems (preferably HubSpot), and lead generation strategies.
• Excellent verbal and written communication skills, with experience in copywriting or content creation for digital platforms (email, social media, landing pages, etc.).
• Basic knowledge of account-based marketing (ABM) concepts and strategies.

• Ability to analyze and summarize competitor marketing content and industry trends in a way that is publishable to team and other stakeholders.

• Proficiency in research and organization of data that will be published to team and other stakeholders; keen eye for detail and accuracy.

• Experience in manipulating and updating data using Microsoft Excel, including organizing large datasets and ensuring data quality.

• A curious and collaborative mindset with a willingness to adapt to changing priorities in a fast-paced environment.
• 3 years of college coursework in a related field (Marketing, Advertising, Business, or Communication).
• Please submit a sample (or brief summary) of a project you worked on that aligns with the responsibilities of this role. Include details about your contributions, the tools or platforms you used (HubSpot, Excel, or similar), and any outcomes or results achieved. Providing reports, analyses, or marketing materials is strongly encouraged.